Local broadcasting is hugely important to reaching your audiences. Research shows that over 7 million people in the UK listen to BBC local radio each week.

If you're looking to promote your group's activities, events or projects or get the word out to help recruit new members, then getting a clear, compelling message out through your local broadcasters is a uniquely valuable opportunity.

In this toolkit, developed with NODA (the National Operatic & Dramatic Association) and broadcasting professionals with experience of working with local BBC stations, we provide you with the essential guidance on how to approach these stations, how to define your key messages and compile an effective press release that could get your message on the air.

Download: Making the most of your local broadcaster